The SPLASH Soft Power Forum 2025 by the Thailand Creative Culture Agency (THACCA) is back and bigger than ever. Billed as the largest soft power event in ASEAN, this four-day forum from July 8th-11th, 2025 will bring together top names from across 14 creative industries: food, film, series, Muay Thai, tourism, festivals, music, fashion, visual art, performing arts, design, gaming, literature, and wellness.

This is a full-on festival for ideas and culture, where global experts and local changemakers share the stage, swap perspectives, and reimagine how Thai identity shows up on the world stage: economically, socially, and artistically.

What to Expect at SPLASH Soft Power Forum 2025

Over four days, expect keynote talks, panels, workshops, and showcases that dive deep into everything from the future of Thai food exports to how Boys Love (BL) series and Thai fashion labels are becoming cultural exports with serious global pull.

You’ll hear from creators and decision-makers from across the globe — the U.S., Europe, Asia — plus insiders from Thai industries who are already moving the needle. Whether you’re building the next global game, running a music label, or trying to crack the wellness market with Thai herbal products, this is where you plug in. If you’re in the business of creativity (or you just care about how Thai culture is shaping up as global soft power), this forum is your stage.

This year, the event is divided into six key zones:

1. Visionary Stage – A global forum of thought leadership, featuring world-class thinkers, policymakers, and cultural pioneers exchanging ideas on how Thailand can leverage soft power to thrive in international markets.
2. Creative Culture Village – A dynamic showcase of Thailand’s 14 soft power industries, demonstrating how local creativity is being developed for global impact.
3. THACCA Pavilion – A knowledge hub where visitors can explore national soft power strategies, policy frameworks, and tools for entering the global creative economy.
4. Glo-cal Networking – A curated matchmaking space for investment, partnerships, and collaborative opportunities, bridging local creators with global investors and stakeholders.
5. Workshop Masterclass – Interactive learning sessions and skill-building programs for both emerging professionals and youth, focused on storytelling, marketing, and experience design.
6. Experiential Zone – A multisensory exhibition featuring immersive creative technologies and “mindful media” installations designed to reimagine Thai identity through meditation and emotion-driven content.

This year, SPLASH is bigger than ever thanks to the launch of Thai Content Experience (TCX) — Thailand’s first and largest content fair. TCX brings together creators, producers, investors, and fans across every genre—film, series, documentaries, animation, digital tech, and live performance. With interactive exhibitions, insider talks, and genre-specific showcases (including a spine-tingling haunted house installation), TCX sets out to elevate Thai content as a force in the global creative industry.

For more information and event updates, check out the Thailand Creative Culture Agency (THACCA) website or the official Facebook Page.

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